Spongebob’s Sales Secrets
My 3-1/2 year old seems addicted to the cartoon Spongebob.
Often, he’ll drag me into the living room to watch the show with him. At first, I was quite disturbed by the antics of this hyper seas ponge. After awhile you get used to it. Some of the episodes are even fun. Others are quite instructive if you bother thinking about the implications.
In one episode, Spongebob and his witless sidekick, Patrick Star, decide to become entrepreneurs. In their quest for fame and fortune, they determine that selling chocolate bars door-to-door is the ticket to “Easy Street.”
(Side note: I used to sell door-to-door and it sucks. Even if you’re somewhat good at it the constant rejection tears away at your insides and leaves you feeling hollow. But I digress…)
The first door they knock on is opened by a guy who goes crazy when Spongebob mentions they are selling chocolates. So the two not-so-swift salesmen run off in a mad panic. Door after door is slammed in their face. Finally, Spongebob figures out they have to change tactics.
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As they are walking to their next “call”, they see a billboard for a snack of some kind. The message on the billboard boasts that this snack (I can’t remember what it is) tastes great. Both Spongebob and Patrick look at each other in dismay. And they both comment that this snack does not taste great at all.
It occurrs to them that maybe by stretching the truth they can make some headway.
At the next door, they tell the person their chocolate grows hair. (The guy is bald.) And they end up selling a bunch of bars. They continue “fibbing” and sell without fail.
Unbeknownst to them, their first prospect – the guy who scared them off – is actually a “chocoholic” and is tracking them down. He finally catches up to them and buys every last chocolate bar they have in inventory.
The moral is obvious: You can sell by lying… but… that won’t get you very far in the end. Or you can find a rabid market and simply tell them what you have. Chances are you’ll make many more sales… and… do it honestly.
My two youngest grandsons are here. It’s been cartoon world around here.
Lying is not the way to do business or proceed with life in general. Put a truth sign on your website and only those who are really interested will come and buy.
Well, every once in awhile you get a crook who wants to rob you, but not often.
I was taught not to rob anyone of their money or dignity. And that’s what one does when lies are told to sell a product. Stupid me!
mmmmm, think I’ll just stay honest.
Shirley Bass
July 27, 2010 at 7:07 pm
If you have a good product and a ready market it’s easy to sell without being devious.
John Anghelache
July 28, 2010 at 5:08 pm
Hey, I’m an info-junkie too…although I’m semi-reformed now.
But unlike you, John, I wouldn’t part with most of my stuff — which amounts to binders and more binders, plus hundreds of audio tapes — most of which I accumulated more than a decade ago. I’ve got most everything Dan Kennedy ever produced, plus stuff by Jeff Paul, Gary Halbert, et al. All great stuff (and the tapes I’m slowly but surely transferring into MP3 files for convenience’s sake).
Anyway, I’ve been going back through a lot of this old stuff, and I’m finding plenty of great forgotten tidbits there.
Shed your info stuff CAREFULLY and with great discretion!
Cheers!
Wally Conger
August 3, 2010 at 5:13 pm
Wally, I hear you.
That’s why I would never part with anything I’ve
got from Gary Halbert. And a few other select info
products.
However, the value of info goes to waste if it is not
acted upon. And it’s simply impossible to act on all
the info products I have. I am therefore ridding myself
of what I will not use.
John Anghelache
August 4, 2010 at 2:48 pm