The John Anghelache Blog

I used to think the most important part of doing business is knowing how to sell.

To that end, I spent a great deal of time reading books on how to sell. I listened to audio tape courses and watched videos by sales gurus. Glad I did too. Because I learned a lot of valuable information that helped me to sell millions of dollars worth of products and services.

The only problem was that knowing 365 closing techniques got me nowhere without ready, willing and able prospects who could make a buying decision. Back in those days, I spent a lot of time prospecting.

I would cold call “suspects” hoping to find some prospects who could turn into buyers. It sucked. It sucked a ton of time out of my life. It sucked my enthusiasm for selling. It just plain… sucked.

One day I was reading a trade publication and came across a guy who agreed with me. His ad stated, in no uncertain terms that cold call prospecting sucked. I had found a kindred spirit. The difference was this guy was making well over a million dollars a year while I was struggling to make a monthly paycheck.

It turns out he had discovered a way to get real qualified prospects to come to him. What a dream scenario! Instead of wasting time trying to find qualified prospects he got them to identify themselves.

And that’s how I came across direct response marketing.

Which, up until recently, was the most important business secret I had discovered to date. You see, by knowing how to do direct response marketing I can make real prospects come to me. Then, by using the super sales strategies I had learned from all those books, audios and videos, it was a cinch closing sales.

I thought by knowing how to attract (or compile a hot list) prospects… and… sell them on my proposition I had it made. Yet, I noticed something that really bothered me. Getting people to buy my products or services was now considerably easier… but… still tough.

A few months ago, I came across what I know believe to be…

The Most Important Business ”Secret” Never Told

Listen up: I want you to imagine a scenario where you have a big list of “buyers” for your business. These buyers have a need… want… and urgency to buy the products or services you sell. Plus… they buy on a recent and frequent basis… and… they spend a lot of money. And… they consume what they buy… soooo… they must buy again and the cycle repeats.

I have just given you the criteria for the ideal business situation.

That is, one in which you have a big list of buyers. And you know exactly what they buy… how much they buy… and… what they spend. They have a need, want and urgency to buy. Because they buy on a recent basis. They buy frequently. And they spend a lot. And they must consume what they buy so they have to buy again.

Let me make this more concrete for you.

Pretend Joe the plumber buys 1,000 feet of 1/4-inch PVC piping every month. He spends $2,500 on this piping. In order for his business to function he must buy this product. Therefore, he needs it. He wants it. And he has an urgency to buy it.

If you had a list of 100, 200 or 300 “Joe’s”… and… you knew what they bought, how much they bought and how much they spent you would have it made. Why? Think about it. All you’d have to do is find what they already buy for a cheaper price and simply let them know you’ve got it.

There’s no need for fancy marketing. 

You don’t need to know all them sales techniques. (Although they help.)

You’re basically selling in a competetive vaccuum.

So, here’s the secret: A list of buyers with the above characteristics can make you a fortune. Your number one job is to build such a list and then work it like I mentioned. You might be able to do this in your current business. Or you might have to make this a side business… until… pretty soon… it becomes your primary business.

If you want it to.

Up to you. 

P.S. Let me give credit where credit is due. I learned this “secret” from J.F. (Jim) Straw.

——————————————————————-
Special Report: 5 Secrets That Can Flood Any
Business With Huge Profits… Click Here
——————————————————————-