Worst Economic Recovery
According to the National Bureau of Economic Research, the current economic “recovery” has been the worst since the Great Depression. It has lasted longer with greater negative impact on Americans than any other recession in the past 80 years.
Some facts:
– Unemployment has hovered at, above or near 9% for over two years. (Note: The real unemployment rate is probably right around the 20% mark.)
– 25 million Americans are unemployed or underemployed
– Census Bureau reports indicate more Americans are at poverty level than at any time since the Census Bureau began tracking poverty statistics.
– Americans on food stamps are at an all time high.
– Real median family incomes have fallen to 1996 levels.
And it ain’t getting better. So what’s a business owner to do while facing a hostile political environment and one of the worst economies in decades? Well, here’s are a few ideas:
Learn to craft a better, more meaningful marketing message that resonates with your prospective customers. You can hone your sales and ad writing skills by picking up The Copywriting Crash Course.
Nurture your referral base… and if you don’t have one… start developing sources of referrals.
Create lower priced versions of your product or service to cast a wider net.
In tough times, you need stronger sales messages built around offers people can’t refuse. The better you get at crafting and marketing such offers the less likely you are to suffer the backlash from a hurting economy.
