The John Anghelache Blog

Here are a few shocking headlines from around the world.

Those of you with any marketing savvy whatsoever will probably figure out one or more ways of using them in your advertising to garner attention and interest. Take a look at these headlines…

Samuel L. Jackson Admits He Voted For Obama Because He’s Black

Moody’s To Downgrade Big U.S. Banks

Whitney Houston Dies

Senate’s Favorite Barber Shop Bailed Out

Gov’t Shuts Down Farm For Selling Fresh Milk

You can find many more such headlines around the web. The trick is to use them to create marketing for your products and services that bring in new customers. You can learn more about that by…

Going here…

The Copywriting Crash Course

Wanna piss a lot of people off?

You do? Great. Because the Obama Administration can show you lots of tricks. They have a real good handle on rattling cages. Best of all, they don’t leave anyone out. Are you a die-hard capitalist? They can piss you off. Are you a flaming liberal? Don’t feel left out. The administration will shower you with promises they will never keep.

Are you just a normal hard-working, God-fearing American? Then by golly they will find a way to piss you off too. In fact, they already have.

A requirement in the fabulously-popular Obamacare Health Plan states that health insurance plans, including those at Catholic hospitals, charities and universities, offer birth control to women.

Listen, you don’t gotta be a “geeniuhs” to figure out that ticking everyone off (in every direction) is a not-so-smart move.

When it comes to marketing, it’s suicide.

You can’t force offers down the throats of your customers. Especially offers most of them readily, voiciferously and even violently disagree with. There’s a lesson to be learned here. Namely… being sensitive to the markets needs and flexible in what you offer them.

I think President Obama is making a big mistake as far as his re-election is concerned. Maybe not. Who knows?

I do know that as a business owner you simply can’t steamroll over the needs and wants of your market just to please yourself. So be careful and take a learnin’ from this most recent example of complete disconnection between the Obama Administration and the needs and wants of the American people.

In the mean time, go here to get a…

Free Report on How To Generate Huge Business Profits…

Yama Tough, a “hacktivist” group, is threatening to release the source code for some of Symantec’s security products.

An email discussion between the rebel rousers and Symantec ended in a stalemate. Symantec was willing to pay the hackers $50K not to release the source codes for PCAnywhere and Norton Anti Virus.

Millions of people use Norton Anti Virus to protect their computers from hackers like Yama Tough. Makes you think when the providers of cyber security can’t protect themselves. In reality, they can’t. No one is immune to computer hacking.

According to government sources foreign countries may have infiltrated our power grids via the Internet. Cyber bugs may be lurking within the Internet infrastructure of other critical elements of our country’s systems. If true, we are literally at the mercy of cyber criminals and spies just itching to unleash hell.

How come they haven’t already?

Simple. We have the best programmers in the world… and… as such… placed our own WORSE cyber bugs on the less sophisticated systems of the same countries bugging us. Kind of like the old “Cold War” where Russia wouldn’t press the button to send us a little nuclear gift… because… we could intercept their weapons and send our own.

Here’s the point: No one is safe online.

For business owners this means…

– Make a copy of your customer lists. This is your most important business asset.

– Make a copy and back up of ALL your financials. Keep them offline if possible.

– Find other viable ways to promote your products and services… just in case… the Internet comes crashing down or your system is compromised.

Among other considerations, get yourself a marketing system up and running that consistently results in fresh leads. Converts those leads to customers. And converts those customers to multi-buyers and raving fans.

Free Report on How To Generate Huge Business Profits…

Okay… so there’s finally a viable use for social media.

But, in my humble opinion, it’s got little to do with helping out business owners get more customers and bottom line profits. Instead, as the past few days have shown, social media is wielded best as a weapon of … peer pressure.

As you probably know, a fiery controversy errupted when Susan G. Komen for the Cure planned on withholding funding earmarked for breast health screenings. Planned Parenthood (who benefits greatly from these funds) took its case to the Internet using Facebook and Twitter to voice its disappointment.

Followers of Planned Parenthood took to the keyboard and tippy-tapped their barrage of criticism regarding Komen’s unthinkable plans. The mainstream media picked up on the debate and made it into a household topic of discussion.

Which lead to more social media users drowning Komen in criticism and outright rage.

Under the gun, Komen conceded to funding breast health screenings as it had in the past.

So good.

Social media, used by enough people enmasse, can certainly bring about change. Notice however that in order to get such a controvery brewing in the first place a big company was at the epicenter of the debate. And a national topic affecting millions of women and their families.

Which brings me back to my point: Social media is useful but not so much for the small business owner (SBO).

What does work for SBO’s who need real customers, sales and profits?

One strategy for sure is using accountable direct response advertising.

This is the kind of advertising that offers consumers a reason (or many reasons) to respond to the advertising NOW! You can find out how to craft such ads that really do bring in paying customers by clicking below and reading my…

Free Report on How To Generate Huge Business Profits…

—————————————————————–
FREE Reports: 5 Secrets That Can Flood Anyone
With Huge Amounts Of Fast Cash… Click Here
—————————————————————-

From time to time, I get asked how someone can craft emails that produce fast sales.

Let me answer some of those questions now:

QUESTION: What’s the most important part of an email message meant to generate sales?

ANSWER: This one will shock you!

Email response has little to do with copy tactics. In other words, clever subject lines and riveting body copy is not what maximizes response and sales.

It’s the… strategy!

How you get people on the list… how you keep people on your email list… and… how and what you communicate to them is the key.

QUESTION: How can I revive a dead list?

ANSWER: Here’s a true story of how I’ve done it several times recently.

I got involved with a product I truly believe in. The marketer who owns the product had an email list hibernating in cyber space.

It was, in his opinion, non-responsive.

Do you know how he knew that? Simple. He hadn’t made a dime off the list in months.

Do you know why he hadn’t made a dime off the list in months? This too is simple to explain.

He hadn’t EMAILED the list in months.

So I tried something really sophisticated.

I… ugh… I… emailed the list!

You see, when it comes to reviving a so-called “dead” list the first thing you have to do is actually send out an email.

To test the waters. Because maybe the list is not dead. Maybe you just need to find ways to communicate with it on a consistent basis. And in a way that compels people to read what you send out to them.

Hint: Do a little mini-launch with a special offer. If that don’t work your email list might be toast.

—————————————————————–
FREE Reports: 5 Secrets That Can Flood Anyone
With Huge Amounts Of Fast Cash… Click Here
—————————————————————-

Onward…

QUESTION: John, do you write emails for clients and, if so, what do you charge?

ANSWER: Yes… but… there are a few criteria to meet.

One… you must have a list of at least 10,000 emails. Obviously because the bigger the list the more sales we can expect.

Two… you must have at least one product that is selling very well… and… the willingness to test a proven email campaign.

Three… you must be easy to work with and open minded enough to at least try what I suggest.

About what I charge…

Actually, nowadays I’m a rather cheap date.

Here’s the deal I make with the right clients about their email marketing.

I will NOT charge a penny upfront for my services. What I expect is that before I write a single line of copy one of my sites is plugged to the client’s list once upfront.

Then I will craft and help implement a proven email campaign that has brought in a fortune and works like gangbusters.

Then the client will share all the numbers with me and pay me a small 5% commission on gross sales.

And finally, one of my sites will be plugged one more time.

That deal sure beats forking out 10K upfront!

Whatever.

If you’re interested… and… you meet the criteria above… AND… you’re willing to agree to the offer I presented… then maybe we should talk.

You can call me Monday – Friday between 2 pm and 4 pm CST at…

(219) 789-4456

Make sure YOU are the decision maker and can make a decision by the end of the call.

Peace out.

John Anghelache

—————————————————————–
FREE Reports: 5 Secrets That Can Flood Anyone
With Huge Amounts Of Fast Cash… Click Here
—————————————————————-

Imagine if you underestimated how much you need to spend in your business by, oh let’s say… 53%!

Don’t you think that would have a fairly bad impact on your ability to stay in business?

You bet it would!

Well, listen to this…

The Congressional Budget office seems to have underestimated the impending federal debt by a whopping 5.7 trillion.

A mere 53% potential error!

After analyzing the CBO numbers, the ranking Senate Budget Committee Republican stated that the real projection is a federal debt increase of $11.4 trillion by 2022.

This is not going to be pretty for biz owners.

You know, a few years ago, these kinds of projections would scare the living hell out of me.

But not anymore!

Why?

Because as a business owner myself I finally figured out that thriving in any economic environment comes down to one thing…

The ability to sell my products and services!

If you can’t sell what you have… then… it makes no difference what the greater economic picture is.

On the other hand, if you know how to sell then you can make the necessary adjustments to thrive regardless of whether the national debt goes up or down.

And regardless of any other factor out of your control.

One of my biggest “Aha!” moments came when I realized with the ability to sell (and write ads that sell) I could enter virtually any market and make a good living.

So if the market I’m currently in takes a nosedive I don’t have to go up in flames with it.

I can find a market that is doing well and get in with superior advertising, marketing and selling.

Don’t let the political landscape scare you.

Because with the right knowledge (and implementation) you too can make it in any market selling any product of your choice.

The first order of business is to hone your ability to sell via advertising.

Online… offline… and anywhere else it makes sense.

Grab a copy of The Copywriting Crash Course and discover how to write ads that bring home the bacon.

Take a look…

http://www.TheCopywritingCrashCourse.com

John Anghelache

Did you hear the news?

The newswires are abuzzing because it’s become apparent…

Freddie Mac Bet Against Homeowners Trapped In High-Rate Risky Mortgages!

Part of the reason for the 2008 Financial Crisis was that big banks sold bundles of shaky mortgages to unwitting investors. Then turned around and placed bets that those securities would tank.

Now it’s come to light that government-owned Freddie Mac invested in financial instruments that profit when homeowners are stuck in high-interest mortgages.

Yikes!

In other words, they purposely allowed bad loans (knowing full well these loans would end in default)… and then… made a killing on the short side.

You know what, advertising agencies are the same way.

They sell creative services that have no prayer of working. And they know full well these programs will fail. Because there is zero accountability!

When you go to an conventional ad agency, your ads will NOT be tracked. You will have no idea how many leads came in. How many resulted in sales. Or how much the ad brought back.

Yet the ad agencies will charge you a fortune and laugh all the way to the bank at your expense.
That’s why the legendary copywriter and marketer Gary Halbert used to say business owners need to learn how to write their own advertising.

I worked for the man and here’s what he said about my copywriting skills…

“John is only one of a handful of new copywriters on the scene I’d trust. In fact, I hired him recently to write a sales letter for one of my $6,250 products. He jam-packed the letter with killer salesmanship. I’m delighted with the results.”
– Gary C. Halbert, The Gary Halbert Letter

I know what it takes to create ads that produce mucho moolah. And you can gain the same advantage by getting my copywriting course.

Check it out…

http://www.thecopywritingcrashcourse.com

John Anghelache

According to the Associtated Press, Starbucks struck a deal to bring its coffee house culture to India.

Starbucks and Tata Group entered a joint venture agreement. Their mutual goal is to open 50 coffee houses in India by the end of 2012. Tata Group and its partners pledged to invest $80 million dollars in the venture.

So what makes this — or any other — joint venture a probable success for both parties? Here are a few key points to focus on in the case of this alliance…

– India’s population is large, growing and becoming more affluent. People are already spending money on luxuries such as premium priced coffee.

– India’s coffee market is estimated at $170 million and expected to grow at 30% a year for the forseeable future.

– Starbucks is a strong brand and a leader in this market. The company operates 17,000 stores in 57 countries world wide.

The alliance between Starbucks and Tata Group simply makes sense. A known company with a lot of clout expanding in a growing market teams up with a company that is established in that market. It’s a perfect match.

But what about you the small business owner who wants to joint venture?

Not as easy as you might think. The advantages Starbucks has include: It’s a known world wide brand with a proven track record of profitability.

However, as I state in my report Huge Business Profits, you can establish joint ventures even if you are a relative unknown. The key here is to find other non-competing businesses in expansion mode. Then approach them strategically with a hard-to-refuse offer.

Fitch has gone mad.

In an act of utter lunacy, the credit rating agency just downgraded long-term issuer ratings of 5 EU countries: Belgium: AA+ to AA… Spain: AA- to A… Italy: A+ to A-… Cyprus: BBB to BBB-… Slovenia: AA- to A and others.

By the looks of it the entire free world is battling its financial demons and… losing. The U.S. was downgraded by S&P and it sent shockwaves across the markets. Now the Eurozone takes it on the chin. It was to be expected. Merrill Lynch forecast a gloomy outlook for the area about six months ago.

What this means: Financial Chaos!

At least a serious instability that will result in higher prices (inflation) and other economic problems. Not just for the Eurozone but for the U.S. and the entire world. The economic system is standing on precipice and about to fall over.

Thriving in good or bad economic times is really an individual choice. People do well when the economy is up, down or snaking sideways. But if you want to put the odds on your side one big key is to remove your limitations regarding your ability to make money and be financially secure.

According to the National Bureau of Economic Research, the current economic “recovery” has been the worst since the Great Depression. It has lasted longer with greater negative impact on Americans than any other recession in the past 80 years.

Some facts:

– Unemployment has hovered at, above or near 9% for over two years. (Note: The real unemployment rate is probably right around the 20% mark.)

– 25 million Americans are unemployed or underemployed

– Census Bureau reports indicate more Americans are at poverty level than at any time since the Census Bureau began tracking poverty statistics.

– Americans on food stamps are at an all time high.

– Real median family incomes have fallen to 1996 levels.

And it ain’t getting better. So what’s a business owner to do while facing a hostile political environment and one of the worst economies in decades? Well, here’s are a few ideas:

Learn to craft a better, more meaningful marketing message that resonates with your prospective customers. You can hone your sales and ad writing skills by picking up The Copywriting Crash Course.

Nurture your referral base… and if you don’t have one… start developing sources of referrals.

Create lower priced versions of your product or service to cast a wider net.

In tough times, you need stronger sales messages built around offers people can’t refuse. The better you get at crafting and marketing such offers the less likely you are to suffer the backlash from a hurting economy.