The John Anghelache Blog

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Free Report Reveals…
“How To Flood Any Business With Huge Profits”
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Businesses across the country have been hard hit by the recent plunge in stock values.

When the market falls, consumers get tight-fisted with their dollars. Odds are, as the economy continues to bounce around, more businesses will face harsh reality. Downsizing and closing down seem likely choices for fledgling enterprises. Especially those started by inexperienced, under-capitalized and marketing ignorant entrepreneurs.

The brutal economic picture won’t change for the better any time soon. The Fed’s money-printing mania… continued demise of the housing market… banking crisis… and higher-than-expected unemployment means one thing…

… consumers have less money (and less buying p0wer) to patronize their favorite shopping haunts as in days gone by.

Not all businesses are struggling.

A glimmer of hope shines in even the most distraught industries.

Take the housing market for example. While millions of homeowners, real estate agents and investors have bailed out… a few crafty entreprenuers… are making a killing.

The “Big Idea” behind their success is applicable to almost any business. Here’s how it works in a nutshell. In just about any industry a number of big players remain strong. They can withstand the turmoil in the economy. They have the staying power to weather financial storms… slow sales periods… and vicious industry-specific recessions.

These big boys are also smart enough to know when values plummet it’s time to scoop up all the good deals they can find.

Going back to real estate: Savvy ”small pataotes” investors see the opportunity in teaming up with well-financed investors who are looking for great deals. So the “small patatoes” guys and gals track down and tie up exceptional deals. In this market, you can’t throw a rock without hitting one of those deals.

Then… instead of like the old days when they would get ”hard money” loans… or use a credit card to finance a deals… or borrow from their Uncle… they simply flip the deal (legally) to the salty investors.

Everyone wins.

Now, for anyone who reads this post who is a “linear” thinker, let me expand the possibilities.

The above scenario does not apply just to real estate. Like I said, almost any business owner in any industry can take advantage of the carnage… and… capitalize on capitalism.

For instance, let’s say you’re in the steel supply industry. In your area there are bound to be bigger supply companies who are looking to pounce on great deals.

You put the ”feelers” out and find out a certain number of supply companies in your area are struggling. They’re out there. They won’t advertise their pain until the “Going Out Of Business” sale.

The real opportunity is before that happens.

So you contact supply companies in your area and ask them if they have any used, excess, redundant supplies they want to clear off their shelves. Get an inventory. Call up the big boys and see if they need or want any of those items at significant discounts. Some will. Some won’t.

But for sure, you’ll be able to tie up a number of products at huge discounts… and… turn around and re-sell those items (without having to put up any money) to the big boys in your industry.

Think about what this could mean: If You’re a cash-strapped business owner who is gutting it out… then… you could find these deals and have a second side business in the same industry… that… could be more profitable than your primary business.

Again, think about it…

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Free Report Reveals…
“How To Flood Any Business With Huge Profits”
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The recession has slashed sales for most major retailers.

According to 24/7 Wall St. three major reasons include…

1. Some retailers like Footlocker are competing with larger retailers. Sales suffer as a result of not having as broad of reach or brand name recognition.

2. Some are competing with too many retailers of the same size. Market saturation occurs.

3. The final reason is poor management.

Here’s a snapshot of what’s happened to sales for several top retailers between 2005 – 2010:

Sears
Drop in sales: -23.5%
2005 sales: $54 billion
2010 sales: $41.3 billion

Dillard’s
Drop in sales: -23.1%
2005 sales: $7.8 billion
2010 sales: $6.0 billion

OfficeMax
Drop in sales: -22.8%
2005 sales: $9.2 billion
2010 sales: $7.1 billion

Office Depot
Drop in sales: -16.8%
2005 sales: $14.3 billion
2010 sales: $11.9 billion

The Home Depot
Drop in sales: -16.6%
2005 sales: $81.5 billion
2010 sales: $68.0 billion

Foot Locker
Drop in sales: -12.3%
2005 sales: $5.7 billion
2010 sales: $5.0 billion

The Gap
Drop in sales: -9.4%
2005 sales: $16 billion
2010 sales: $14.5 billion

J.C. Penney
Drop in sales: -5.9%
2005 sales: $18.8 billion
2010 sales: $17.7 billion

As you can see, COMPETITION seems to be the biggest reason for falling sales. But is it the real reason? Because when you think about it almost every business in every industry has lots of competition. Seems to me that’s just an excuse for poor performance.

In my opinion, the main reasons for falling sales are…

1. They don’t care about individual customers. When’s the last time you got a card from a retailer with a message that was important to you? Never? No kidding! Neither have I. Don’t hold your breath waiting… because… it’ll probably never happen. The big retailers feel “entitled” to your business. They don’t think earning it is important.

2. They don’t make the buying experience fun and exciting. Ever walk into a Home Depot? The one I go to from time to time is like morgue. Finding someone to answer a question takes five trips around the damn warehouse. That’s no fun.

3. The biggest reason is a lack of marketing initiative.

Big retailers rely on “same old” marketing like: boring TV commercials… coupons in the mail (that’s a good one)… and… traffic generated by malls. What they don’t do is segment their lists and market to specific interests based on the buying behavior of their customers.

Consider this: The very best way to sell is to have a specific offer to a specific market segment that solves a specific and immediate problem.

At any one time, retail customers face different issues. For instance, think about all the people buying diapers and baby stuff from Target, Walmart, etc. This buying cycle lasts about 3 years. If retailers wanted to boost sales they could track their customers buying baby goods. And send them specific offers… or… even create some kind of “Baby Stuff Club.”

But the retailers can’t be bothered. Because that would take time, a little ingenuity and someone with an accountable marketing mindset to make the program work.

It’s much easier to rely on dumb corporate commercials, hit-or-miss walk-in traffic and all the other “innovative” marketing approaches they continue to use.

Don’t be like the big retailers.

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The slow as molasses economy is driving people insane.

A “nut job” out of Utah is offering sportsmen the chance to hunt him alive for $10,000. For $2,000 extra you can hunt him in the nude. (What an offer!)

Mork Encino (reminds me of the show “Mork And Mindy” from way back when starring a young Robin Williams) is an unemployed and desperate 28-year-old who hasn’t had a job in years.

I wonder… is this really the best publicity stunt he can think up.

Encino admits he does not want to be shot in the face. He hopes his attempt at PR will somehow land him a real job.

So let’s talk pulicity for a moment…

As far as I’m concerned, Encino has the beginnings of a good idea. I’d go further and say he’s somewhat of a self-promotion “genius.” I use the term lightly… but… he’s gotten on radio shows and been the talk of the web.

Yet… he’s still jobless!

The problem I see is he does not tie the stunt in with his skills. Which include construction, landscaping and other labor intensive type jobs. Not to mention… as I said above… self-promotion.

He could gather up all the interviews he’s done. All the articles written about him. And then offer his publicity-generating ideas to PR firms across the country. He could write a quick-read report about how he came up with the idea. Then send a package out to all the PR firms he can afford to mail. And follow up with a phone call.

Believe me, this guy has figured out a way to get media exposure.

He just has no clue how to parlay his creative inclination into profits.

But there’s a lesson in this for savvy business owners who need more exposure locally or nationally.

What would you do?

Leave a comment…

Regards,

John Anghelache

P.S. Don’t forget to claim your FREE Report That Reveals “5 Secrets That Can Flood
Any Business With Huge Profits!” Click Here…

—————————————————————-
WAIT! Before You Go On… I Want To Send You A
FREE Report That Reveals “5 Secrets That Can Flood
Any Business With Huge Profits!” Click Here…
—————————————————————-

Read the title of this blog post above…

Don’t laugh!

If the politicians in Washington don’t get their “chit” straight… in a few days… the above could be the headline you read on the front cover of newspapers around the country. Whether this disaster takes place or not remains to be seen. For sure, every single person in the country will be affected by what happens in the next few days.

Fact is, regardless of what the bureaucrats decide, a second debt crisis is looming on the horizon. You see, the so-called “recovery” was nothing more than a ploy to buy time. Now time is running out.

It all started with the debt crisis of 2008-2009.

Individual companies fell like dominos. Remember? Pillars of the economy crumbled including: Bear Stearns… Lehman Brothers… Citigroup… Washington Mutual… General Motors and a slew of others.

Back then the crisis was somewhat manageable. Why? Because these were individual companies. Sure they had a tremendous affect on the economy… but… none of them had enough clout to destroy our entire economy.

Now things are different.

Much different.

Entire nations face bankruptcy… including… the United States of America.

So what? Is there anything we can do as individual business owners to defend our financial security. The answer is yes and no. Yes… we can safely capitalize on the crisis in an ethical manner to generate more profit. And no… we can’t be 100% sure the whole damn system isn’t going to go to hell in a hand basket. It’s happened before to great nations like Rome, Egypt, Greece, etc.

Here’s what I think business owners must do to protect themselves during the next debt crisis…

1. Inventory the 20% of your activities that bring in revenue. Delegate everything that does not generate sales and profits. Focus 100% of your efforts on those things that make you money. Generally, the two things in any business that make the cash register ring are: marketing… and… negotiating.

2. Team up with non-competetive businesses and start doing cross-promotion via endorsement marketing. Nothing will leverage your time and capital more than strategic alliances and joint ventures.

3. Sell any and all surplus equipment, inventory, merchandise etc. that you don’t have a need for now or over the next six months. Business owners tend to be contingency oriented. They think, “I should keep my old computer in case the new one bonks out.” Seems to make sense. But in an economic environment where cash really is king your best bet is to sell the old computer and anything else not being used in the operation of your business.

4. Look for opportunities to sell higher priced goods and services. I know that sounds a bit crazy. After all, if you sell salt and pepper shakers how can you possibly increase prices. Here’s an idea: I used to sell real estate as a sales rep. My cut of the commission came out to an average of $1,500 to $1,800 per sale. Had I looked for wholesale deals instead (as an investing matchmaker) I could of made from $3,000 to $10,000 per sale back then.

I would of essentially done the same work. The difference was from 200% to 600% more income per sale. It’s a matter of how you look at your business. There are probably numerous ways to increase revenue if you change your mindset and look for those not-so-obvious-but-available opportunities.

5. Downsize. Leverage comes from getting a whole lot from a lot less. Making a dollar buy two dollars worth of goods for instance. If you’re in a business that requires tons of fixed overhead… hundreds of employees… and… other such risky investments I feel for you. You’ve got a lot to lose.

On the other hand, if you have a business that is ”collapseable”… with… no overhead, no employees, etc. you can fold your tent and move on. I know that’s not possible for everyone. But something to think about.

Anyway, the second shoe is about to drop.

The global economy is under tremendous strain. We’re one hair trigger away from a massive economic implosion. The best thing to do is figure out ways to leverage what you have in your business. For more sales. At a faster rate. With higher profit margins and continous influx of cash.

Again, your best leverage points are marketing and negotiating. Good luck.

Regards,

John Anghelache

P.S.  Get my FREE Report That Reveals “5 Secrets That Can Flood
Any Business With Huge Profits!” Click Here…