The John Anghelache Blog

Here are a few shocking headlines from around the world.

Those of you with any marketing savvy whatsoever will probably figure out one or more ways of using them in your advertising to garner attention and interest. Take a look at these headlines…

Samuel L. Jackson Admits He Voted For Obama Because He’s Black

Moody’s To Downgrade Big U.S. Banks

Whitney Houston Dies

Senate’s Favorite Barber Shop Bailed Out

Gov’t Shuts Down Farm For Selling Fresh Milk

You can find many more such headlines around the web. The trick is to use them to create marketing for your products and services that bring in new customers. You can learn more about that by…

Going here…

The Copywriting Crash Course

Yama Tough, a “hacktivist” group, is threatening to release the source code for some of Symantec’s security products.

An email discussion between the rebel rousers and Symantec ended in a stalemate. Symantec was willing to pay the hackers $50K not to release the source codes for PCAnywhere and Norton Anti Virus.

Millions of people use Norton Anti Virus to protect their computers from hackers like Yama Tough. Makes you think when the providers of cyber security can’t protect themselves. In reality, they can’t. No one is immune to computer hacking.

According to government sources foreign countries may have infiltrated our power grids via the Internet. Cyber bugs may be lurking within the Internet infrastructure of other critical elements of our country’s systems. If true, we are literally at the mercy of cyber criminals and spies just itching to unleash hell.

How come they haven’t already?

Simple. We have the best programmers in the world… and… as such… placed our own WORSE cyber bugs on the less sophisticated systems of the same countries bugging us. Kind of like the old “Cold War” where Russia wouldn’t press the button to send us a little nuclear gift… because… we could intercept their weapons and send our own.

Here’s the point: No one is safe online.

For business owners this means…

– Make a copy of your customer lists. This is your most important business asset.

– Make a copy and back up of ALL your financials. Keep them offline if possible.

– Find other viable ways to promote your products and services… just in case… the Internet comes crashing down or your system is compromised.

Among other considerations, get yourself a marketing system up and running that consistently results in fresh leads. Converts those leads to customers. And converts those customers to multi-buyers and raving fans.

Free Report on How To Generate Huge Business Profits…

Okay… so there’s finally a viable use for social media.

But, in my humble opinion, it’s got little to do with helping out business owners get more customers and bottom line profits. Instead, as the past few days have shown, social media is wielded best as a weapon of … peer pressure.

As you probably know, a fiery controversy errupted when Susan G. Komen for the Cure planned on withholding funding earmarked for breast health screenings. Planned Parenthood (who benefits greatly from these funds) took its case to the Internet using Facebook and Twitter to voice its disappointment.

Followers of Planned Parenthood took to the keyboard and tippy-tapped their barrage of criticism regarding Komen’s unthinkable plans. The mainstream media picked up on the debate and made it into a household topic of discussion.

Which lead to more social media users drowning Komen in criticism and outright rage.

Under the gun, Komen conceded to funding breast health screenings as it had in the past.

So good.

Social media, used by enough people enmasse, can certainly bring about change. Notice however that in order to get such a controvery brewing in the first place a big company was at the epicenter of the debate. And a national topic affecting millions of women and their families.

Which brings me back to my point: Social media is useful but not so much for the small business owner (SBO).

What does work for SBO’s who need real customers, sales and profits?

One strategy for sure is using accountable direct response advertising.

This is the kind of advertising that offers consumers a reason (or many reasons) to respond to the advertising NOW! You can find out how to craft such ads that really do bring in paying customers by clicking below and reading my…

Free Report on How To Generate Huge Business Profits…

Imagine if you underestimated how much you need to spend in your business by, oh let’s say… 53%!

Don’t you think that would have a fairly bad impact on your ability to stay in business?

You bet it would!

Well, listen to this…

The Congressional Budget office seems to have underestimated the impending federal debt by a whopping 5.7 trillion.

A mere 53% potential error!

After analyzing the CBO numbers, the ranking Senate Budget Committee Republican stated that the real projection is a federal debt increase of $11.4 trillion by 2022.

This is not going to be pretty for biz owners.

You know, a few years ago, these kinds of projections would scare the living hell out of me.

But not anymore!

Why?

Because as a business owner myself I finally figured out that thriving in any economic environment comes down to one thing…

The ability to sell my products and services!

If you can’t sell what you have… then… it makes no difference what the greater economic picture is.

On the other hand, if you know how to sell then you can make the necessary adjustments to thrive regardless of whether the national debt goes up or down.

And regardless of any other factor out of your control.

One of my biggest “Aha!” moments came when I realized with the ability to sell (and write ads that sell) I could enter virtually any market and make a good living.

So if the market I’m currently in takes a nosedive I don’t have to go up in flames with it.

I can find a market that is doing well and get in with superior advertising, marketing and selling.

Don’t let the political landscape scare you.

Because with the right knowledge (and implementation) you too can make it in any market selling any product of your choice.

The first order of business is to hone your ability to sell via advertising.

Online… offline… and anywhere else it makes sense.

Grab a copy of The Copywriting Crash Course and discover how to write ads that bring home the bacon.

Take a look…

http://www.TheCopywritingCrashCourse.com

John Anghelache

Did you hear the news?

The newswires are abuzzing because it’s become apparent…

Freddie Mac Bet Against Homeowners Trapped In High-Rate Risky Mortgages!

Part of the reason for the 2008 Financial Crisis was that big banks sold bundles of shaky mortgages to unwitting investors. Then turned around and placed bets that those securities would tank.

Now it’s come to light that government-owned Freddie Mac invested in financial instruments that profit when homeowners are stuck in high-interest mortgages.

Yikes!

In other words, they purposely allowed bad loans (knowing full well these loans would end in default)… and then… made a killing on the short side.

You know what, advertising agencies are the same way.

They sell creative services that have no prayer of working. And they know full well these programs will fail. Because there is zero accountability!

When you go to an conventional ad agency, your ads will NOT be tracked. You will have no idea how many leads came in. How many resulted in sales. Or how much the ad brought back.

Yet the ad agencies will charge you a fortune and laugh all the way to the bank at your expense.
That’s why the legendary copywriter and marketer Gary Halbert used to say business owners need to learn how to write their own advertising.

I worked for the man and here’s what he said about my copywriting skills…

“John is only one of a handful of new copywriters on the scene I’d trust. In fact, I hired him recently to write a sales letter for one of my $6,250 products. He jam-packed the letter with killer salesmanship. I’m delighted with the results.”
– Gary C. Halbert, The Gary Halbert Letter

I know what it takes to create ads that produce mucho moolah. And you can gain the same advantage by getting my copywriting course.

Check it out…

http://www.thecopywritingcrashcourse.com

John Anghelache

According to the National Bureau of Economic Research, the current economic “recovery” has been the worst since the Great Depression. It has lasted longer with greater negative impact on Americans than any other recession in the past 80 years.

Some facts:

– Unemployment has hovered at, above or near 9% for over two years. (Note: The real unemployment rate is probably right around the 20% mark.)

– 25 million Americans are unemployed or underemployed

– Census Bureau reports indicate more Americans are at poverty level than at any time since the Census Bureau began tracking poverty statistics.

– Americans on food stamps are at an all time high.

– Real median family incomes have fallen to 1996 levels.

And it ain’t getting better. So what’s a business owner to do while facing a hostile political environment and one of the worst economies in decades? Well, here’s are a few ideas:

Learn to craft a better, more meaningful marketing message that resonates with your prospective customers. You can hone your sales and ad writing skills by picking up The Copywriting Crash Course.

Nurture your referral base… and if you don’t have one… start developing sources of referrals.

Create lower priced versions of your product or service to cast a wider net.

In tough times, you need stronger sales messages built around offers people can’t refuse. The better you get at crafting and marketing such offers the less likely you are to suffer the backlash from a hurting economy.

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Free Report Reveals…  “How To Flood Any Business With Huge Profits”

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Unless you live in a cave, you probably mix with people.

If you’re in business then you know the importance of connecting with the people that make up the lifeblood of your business. Namely… customers, clients and patients.

Often to get more of your best customers, clients and patients requires connecting with others in your industry (or related industries) who can influence people to buy from your business. A lot’s been written on the topic of networking.

In this post, I’d like to give you a simple paint-by-the-numbers strategy for getting in (or at least getting noticed by) the VIP’s who could infuse your business with profits.

First, a quick story and disclaimer…

I am not a natural networker. I much prefer to work out of my home office, the library or a coffee shop than mingle at seminars or spend hours on the phone. What I discovered was that forcing myself to be a little more social has paid big dividends.

What put me over the top was something I read about Donald Trump. According to him, your level of success in business is tied to how many phone conversations you have in any given day.

He’s talking about business-related calls. With “players” in your industry and other circles of influence. Trump said that in a typical day he makes 50 or more calls to stay connected with those who have the potential to help his business. And vice versa.

That got my attention.

Of course, the first question (and the subject of this post) is…

How do you get in with the VIP’s to begin with?

Here’s how I’ve done it…

Basically, I stay on top of what’s going on in my industry.

What I’m about to share with you landed me a project with the late Gary C. Halbert. Many in marketing circles believe he was if not the best at least in the top three best direct response copywriters who ever lived. It was an honor and a dream come true to have actually worked for him.

The way it happened was like this: As a copywriter and marketer myself what I do is actively seek out others in the industry. I get on everyone’s email list and read their ezines. If I find a “gem” within one of these ezines, I contact the copywriter via email and tell them.

At times, I’ll even pick up the phone and give them a call per Donald Trump’s advice. My rolodex contains the names and contact info of dozens of other marketers and copywriters.

Also, I try to stay on top of the busiest forums in the niches I am a part of. Commenting in forums from time to time is a great way to get noticed.

There used to a copywriting forum run by Michel Fortin. I posted there quite often back then. Another copywriter who is excellent at networking ended up contacting me. We worked together on some of his projects. He found out I was a huge Gary Halbert fan.

What I didn’t know was that this copywriter had already made friends with Gary. One day he calls me up and has Gary Halbert on the other end of the line. It was amazing.

Apparently, he had told Gary that I had written out most of the newsletters he posted online.

This was true. Gary was impressed. By the end of that conversation, Gary Halbert hired me to write a promotion for one of his ultra-expensive seminar packages.

That’s all there is to it.

Let’s summarize:

1. Get on the email lists of all the movers and shakers in your industry. Keep up with their ezines and look for valuable info they send out.

2. Connect by emailing them with sincere praise when you come across something that you find valuable from them.

3. Find, join and comment on major forums and discussion groups in your industry. This does not have to take more than 15 minutes every few days.

4. Pick up the phone and call those with whom you’ve made an obvious connection via your emails and forum postings.

5. Find out who they know and have them introduce you to the bigger names. Then have something of value to give those VIP connections.

Repeat.

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Free Report Reveals… “How To Flood Any Business With Huge Profits”

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