The John Anghelache Blog

Wanna piss a lot of people off?

You do? Great. Because the Obama Administration can show you lots of tricks. They have a real good handle on rattling cages. Best of all, they don’t leave anyone out. Are you a die-hard capitalist? They can piss you off. Are you a flaming liberal? Don’t feel left out. The administration will shower you with promises they will never keep.

Are you just a normal hard-working, God-fearing American? Then by golly they will find a way to piss you off too. In fact, they already have.

A requirement in the fabulously-popular Obamacare Health Plan states that health insurance plans, including those at Catholic hospitals, charities and universities, offer birth control to women.

Listen, you don’t gotta be a “geeniuhs” to figure out that ticking everyone off (in every direction) is a not-so-smart move.

When it comes to marketing, it’s suicide.

You can’t force offers down the throats of your customers. Especially offers most of them readily, voiciferously and even violently disagree with. There’s a lesson to be learned here. Namely… being sensitive to the markets needs and flexible in what you offer them.

I think President Obama is making a big mistake as far as his re-election is concerned. Maybe not. Who knows?

I do know that as a business owner you simply can’t steamroll over the needs and wants of your market just to please yourself. So be careful and take a learnin’ from this most recent example of complete disconnection between the Obama Administration and the needs and wants of the American people.

In the mean time, go here to get a…

Free Report on How To Generate Huge Business Profits…

Yama Tough, a “hacktivist” group, is threatening to release the source code for some of Symantec’s security products.

An email discussion between the rebel rousers and Symantec ended in a stalemate. Symantec was willing to pay the hackers $50K not to release the source codes for PCAnywhere and Norton Anti Virus.

Millions of people use Norton Anti Virus to protect their computers from hackers like Yama Tough. Makes you think when the providers of cyber security can’t protect themselves. In reality, they can’t. No one is immune to computer hacking.

According to government sources foreign countries may have infiltrated our power grids via the Internet. Cyber bugs may be lurking within the Internet infrastructure of other critical elements of our country’s systems. If true, we are literally at the mercy of cyber criminals and spies just itching to unleash hell.

How come they haven’t already?

Simple. We have the best programmers in the world… and… as such… placed our own WORSE cyber bugs on the less sophisticated systems of the same countries bugging us. Kind of like the old “Cold War” where Russia wouldn’t press the button to send us a little nuclear gift… because… we could intercept their weapons and send our own.

Here’s the point: No one is safe online.

For business owners this means…

– Make a copy of your customer lists. This is your most important business asset.

– Make a copy and back up of ALL your financials. Keep them offline if possible.

– Find other viable ways to promote your products and services… just in case… the Internet comes crashing down or your system is compromised.

Among other considerations, get yourself a marketing system up and running that consistently results in fresh leads. Converts those leads to customers. And converts those customers to multi-buyers and raving fans.

Free Report on How To Generate Huge Business Profits…

Imagine if you underestimated how much you need to spend in your business by, oh let’s say… 53%!

Don’t you think that would have a fairly bad impact on your ability to stay in business?

You bet it would!

Well, listen to this…

The Congressional Budget office seems to have underestimated the impending federal debt by a whopping 5.7 trillion.

A mere 53% potential error!

After analyzing the CBO numbers, the ranking Senate Budget Committee Republican stated that the real projection is a federal debt increase of $11.4 trillion by 2022.

This is not going to be pretty for biz owners.

You know, a few years ago, these kinds of projections would scare the living hell out of me.

But not anymore!

Why?

Because as a business owner myself I finally figured out that thriving in any economic environment comes down to one thing…

The ability to sell my products and services!

If you can’t sell what you have… then… it makes no difference what the greater economic picture is.

On the other hand, if you know how to sell then you can make the necessary adjustments to thrive regardless of whether the national debt goes up or down.

And regardless of any other factor out of your control.

One of my biggest “Aha!” moments came when I realized with the ability to sell (and write ads that sell) I could enter virtually any market and make a good living.

So if the market I’m currently in takes a nosedive I don’t have to go up in flames with it.

I can find a market that is doing well and get in with superior advertising, marketing and selling.

Don’t let the political landscape scare you.

Because with the right knowledge (and implementation) you too can make it in any market selling any product of your choice.

The first order of business is to hone your ability to sell via advertising.

Online… offline… and anywhere else it makes sense.

Grab a copy of The Copywriting Crash Course and discover how to write ads that bring home the bacon.

Take a look…

http://www.TheCopywritingCrashCourse.com

John Anghelache

Did you hear the news?

The newswires are abuzzing because it’s become apparent…

Freddie Mac Bet Against Homeowners Trapped In High-Rate Risky Mortgages!

Part of the reason for the 2008 Financial Crisis was that big banks sold bundles of shaky mortgages to unwitting investors. Then turned around and placed bets that those securities would tank.

Now it’s come to light that government-owned Freddie Mac invested in financial instruments that profit when homeowners are stuck in high-interest mortgages.

Yikes!

In other words, they purposely allowed bad loans (knowing full well these loans would end in default)… and then… made a killing on the short side.

You know what, advertising agencies are the same way.

They sell creative services that have no prayer of working. And they know full well these programs will fail. Because there is zero accountability!

When you go to an conventional ad agency, your ads will NOT be tracked. You will have no idea how many leads came in. How many resulted in sales. Or how much the ad brought back.

Yet the ad agencies will charge you a fortune and laugh all the way to the bank at your expense.
That’s why the legendary copywriter and marketer Gary Halbert used to say business owners need to learn how to write their own advertising.

I worked for the man and here’s what he said about my copywriting skills…

“John is only one of a handful of new copywriters on the scene I’d trust. In fact, I hired him recently to write a sales letter for one of my $6,250 products. He jam-packed the letter with killer salesmanship. I’m delighted with the results.”
– Gary C. Halbert, The Gary Halbert Letter

I know what it takes to create ads that produce mucho moolah. And you can gain the same advantage by getting my copywriting course.

Check it out…

http://www.thecopywritingcrashcourse.com

John Anghelache

Fitch has gone mad.

In an act of utter lunacy, the credit rating agency just downgraded long-term issuer ratings of 5 EU countries: Belgium: AA+ to AA… Spain: AA- to A… Italy: A+ to A-… Cyprus: BBB to BBB-… Slovenia: AA- to A and others.

By the looks of it the entire free world is battling its financial demons and… losing. The U.S. was downgraded by S&P and it sent shockwaves across the markets. Now the Eurozone takes it on the chin. It was to be expected. Merrill Lynch forecast a gloomy outlook for the area about six months ago.

What this means: Financial Chaos!

At least a serious instability that will result in higher prices (inflation) and other economic problems. Not just for the Eurozone but for the U.S. and the entire world. The economic system is standing on precipice and about to fall over.

Thriving in good or bad economic times is really an individual choice. People do well when the economy is up, down or snaking sideways. But if you want to put the odds on your side one big key is to remove your limitations regarding your ability to make money and be financially secure.

According to the National Bureau of Economic Research, the current economic “recovery” has been the worst since the Great Depression. It has lasted longer with greater negative impact on Americans than any other recession in the past 80 years.

Some facts:

– Unemployment has hovered at, above or near 9% for over two years. (Note: The real unemployment rate is probably right around the 20% mark.)

– 25 million Americans are unemployed or underemployed

– Census Bureau reports indicate more Americans are at poverty level than at any time since the Census Bureau began tracking poverty statistics.

– Americans on food stamps are at an all time high.

– Real median family incomes have fallen to 1996 levels.

And it ain’t getting better. So what’s a business owner to do while facing a hostile political environment and one of the worst economies in decades? Well, here’s are a few ideas:

Learn to craft a better, more meaningful marketing message that resonates with your prospective customers. You can hone your sales and ad writing skills by picking up The Copywriting Crash Course.

Nurture your referral base… and if you don’t have one… start developing sources of referrals.

Create lower priced versions of your product or service to cast a wider net.

In tough times, you need stronger sales messages built around offers people can’t refuse. The better you get at crafting and marketing such offers the less likely you are to suffer the backlash from a hurting economy.

Odds are 2012 will not be a stellar year for the economy.

I won’t go into the doom and gloom partly created by an administration that refuses to help business owners. What I will do is outline a few proven ways to attract more customers, make more sales and increase profits.

Let’s get to it…

Marketing Strategy #1: Zero In On Better Prospects

Nothing will make a more dramatic impact on your bottom line than focusing ALL your marketing efforts on the best, most-likely-to-respond prospects in your market place. Wasteful advertising can no longer be tolerated in an economy where consumers are spending less.

Direct mail pros know the old but true formula: 60-30-10!

Which means: 60% of the success of your marketing is the LIST. The list is made up of prospects. Therefore, the higher quality list the more sales you’ll make at a lower cost. 30% of the success of your marketing is due to the offer. If you make offers consumers can’t resist then you’ll get more of them to contact your business. Finally 10% of marketing success comes down to the sales copy.

So your #1 most important task is to hone in on the very best prospects.

Here’s one way to figure out WHO you should be marketing to more aggressively…

Look at your past customer list and profile it closely. What zip codes are most of your customers coming from? What are their ages? What products are they buying? (You’ll find roughly 80% of your sales are coming from 20% of your customers and products. You need to know who and what that 20% is.) How much are they spending? Who are your multi-buyers? (Those customers who buy multiple times from you during the year.) Who are your hyper-responders? (Those customers who buy everything.)

Answers to those questions allow you to figure out WHO your best prospects are right now. Then you can focus your advertising to those people.

Marketing Strategy #2: Craft More Compelling Offers

For lead generation purposes, make a point to give away free informative reports online or offline. The topics of those reports depends on your market. Generally, what works well for consumer markets are reports focused on helping consumers avoid costly mistakes.

Example: Say you’re a car salesperson. What are consumers AFRAID of when it comes to buying a car in the current economy? That is the question to answer to create one or more simple to read reports  that people will respond to.

Keep in mind, almost no one will request such a report if they are not interested in buying a car.

An example of such an ad could be:

Free Report Reveals 10 Little-Known Ways To
Buy A Car With Bad Credit. For a free
24-hour message call 1-800-000-0000

What you do is record a brief one or two minute message in a voice mail box that talks about why this report is must-read. Then ask the caller to leave their name and address so you can snail mail it. You can also run an ad like this sending people to a website where they give you their info. You’re better off getting their snail mail so you can follow up by mail and by phone if their number is listed.

You can easily build a list of real prospects with this approach. Then, of course, send the report and follow up with these people. Some will buy quickly. Most will buy over time… so… continued follow up is crucial. A small number are tirekickers.

For sales messages, make your offer as compelling as possible by: giving them more of what they want… bundling products and services… offering a lower priced impulse item and then upselling to a higher priced item… and as a last resort… lowering prices if and only if you can make the cuts up by adding sales volume.

Marketing Strategy #3: Matching Your Marketing Message Better To The Market’s Needs

Sales copy is all about entering the conversation in a prospect’s mind. In other words, knowing what to say to get a response. So you have to be on top of the issues and concerns your market is thinking about concerning your products and services.

That’s why you have to keep your finger on the pulse of the market. Then transfer the emotions of the market to the marketing materials you’re using. Nonsense like: “We provide great service”… We’re The #1 (insert your business type) in the area”… “Honesty, Integrity And Service Is Our Trademark” does not make an impression.

Focus your sales copy (advertising) on the problems your prospects are facing and how your product/service can solve those problems in an easier, better, faster way than competitors.

Finally, be sure to apply the…

Marketing Success Formula

The formula says you can only grow a business one of three ways… or… in combination of those three ways.

1. Get more customers.

2. Boost the average size of sale per customer.

3. Increase the number of sales to existing customers.

That’s your ticket to marketing success in 2012.

Good luck.

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Businesses across the country have been hard hit by the recent plunge in stock values.

When the market falls, consumers get tight-fisted with their dollars. Odds are, as the economy continues to bounce around, more businesses will face harsh reality. Downsizing and closing down seem likely choices for fledgling enterprises. Especially those started by inexperienced, under-capitalized and marketing ignorant entrepreneurs.

The brutal economic picture won’t change for the better any time soon. The Fed’s money-printing mania… continued demise of the housing market… banking crisis… and higher-than-expected unemployment means one thing…

… consumers have less money (and less buying p0wer) to patronize their favorite shopping haunts as in days gone by.

Not all businesses are struggling.

A glimmer of hope shines in even the most distraught industries.

Take the housing market for example. While millions of homeowners, real estate agents and investors have bailed out… a few crafty entreprenuers… are making a killing.

The “Big Idea” behind their success is applicable to almost any business. Here’s how it works in a nutshell. In just about any industry a number of big players remain strong. They can withstand the turmoil in the economy. They have the staying power to weather financial storms… slow sales periods… and vicious industry-specific recessions.

These big boys are also smart enough to know when values plummet it’s time to scoop up all the good deals they can find.

Going back to real estate: Savvy ”small pataotes” investors see the opportunity in teaming up with well-financed investors who are looking for great deals. So the “small patatoes” guys and gals track down and tie up exceptional deals. In this market, you can’t throw a rock without hitting one of those deals.

Then… instead of like the old days when they would get ”hard money” loans… or use a credit card to finance a deals… or borrow from their Uncle… they simply flip the deal (legally) to the salty investors.

Everyone wins.

Now, for anyone who reads this post who is a “linear” thinker, let me expand the possibilities.

The above scenario does not apply just to real estate. Like I said, almost any business owner in any industry can take advantage of the carnage… and… capitalize on capitalism.

For instance, let’s say you’re in the steel supply industry. In your area there are bound to be bigger supply companies who are looking to pounce on great deals.

You put the ”feelers” out and find out a certain number of supply companies in your area are struggling. They’re out there. They won’t advertise their pain until the “Going Out Of Business” sale.

The real opportunity is before that happens.

So you contact supply companies in your area and ask them if they have any used, excess, redundant supplies they want to clear off their shelves. Get an inventory. Call up the big boys and see if they need or want any of those items at significant discounts. Some will. Some won’t.

But for sure, you’ll be able to tie up a number of products at huge discounts… and… turn around and re-sell those items (without having to put up any money) to the big boys in your industry.

Think about what this could mean: If You’re a cash-strapped business owner who is gutting it out… then… you could find these deals and have a second side business in the same industry… that… could be more profitable than your primary business.

Again, think about it…

In the meantime, if you are serious about boosting your cash flow then get this free report…

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The recession has slashed sales for most major retailers.

According to 24/7 Wall St. three major reasons include…

1. Some retailers like Footlocker are competing with larger retailers. Sales suffer as a result of not having as broad of reach or brand name recognition.

2. Some are competing with too many retailers of the same size. Market saturation occurs.

3. The final reason is poor management.

Here’s a snapshot of what’s happened to sales for several top retailers between 2005 – 2010:

Sears
Drop in sales: -23.5%
2005 sales: $54 billion
2010 sales: $41.3 billion

Dillard’s
Drop in sales: -23.1%
2005 sales: $7.8 billion
2010 sales: $6.0 billion

OfficeMax
Drop in sales: -22.8%
2005 sales: $9.2 billion
2010 sales: $7.1 billion

Office Depot
Drop in sales: -16.8%
2005 sales: $14.3 billion
2010 sales: $11.9 billion

The Home Depot
Drop in sales: -16.6%
2005 sales: $81.5 billion
2010 sales: $68.0 billion

Foot Locker
Drop in sales: -12.3%
2005 sales: $5.7 billion
2010 sales: $5.0 billion

The Gap
Drop in sales: -9.4%
2005 sales: $16 billion
2010 sales: $14.5 billion

J.C. Penney
Drop in sales: -5.9%
2005 sales: $18.8 billion
2010 sales: $17.7 billion

As you can see, COMPETITION seems to be the biggest reason for falling sales. But is it the real reason? Because when you think about it almost every business in every industry has lots of competition. Seems to me that’s just an excuse for poor performance.

In my opinion, the main reasons for falling sales are…

1. They don’t care about individual customers. When’s the last time you got a card from a retailer with a message that was important to you? Never? No kidding! Neither have I. Don’t hold your breath waiting… because… it’ll probably never happen. The big retailers feel “entitled” to your business. They don’t think earning it is important.

2. They don’t make the buying experience fun and exciting. Ever walk into a Home Depot? The one I go to from time to time is like morgue. Finding someone to answer a question takes five trips around the damn warehouse. That’s no fun.

3. The biggest reason is a lack of marketing initiative.

Big retailers rely on “same old” marketing like: boring TV commercials… coupons in the mail (that’s a good one)… and… traffic generated by malls. What they don’t do is segment their lists and market to specific interests based on the buying behavior of their customers.

Consider this: The very best way to sell is to have a specific offer to a specific market segment that solves a specific and immediate problem.

At any one time, retail customers face different issues. For instance, think about all the people buying diapers and baby stuff from Target, Walmart, etc. This buying cycle lasts about 3 years. If retailers wanted to boost sales they could track their customers buying baby goods. And send them specific offers… or… even create some kind of “Baby Stuff Club.”

But the retailers can’t be bothered. Because that would take time, a little ingenuity and someone with an accountable marketing mindset to make the program work.

It’s much easier to rely on dumb corporate commercials, hit-or-miss walk-in traffic and all the other “innovative” marketing approaches they continue to use.

Don’t be like the big retailers.

Discover a few simple ways to make your marketing bring customers in droves to your store or website…

Get my Free Report…

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Read the title of this blog post above…

Don’t laugh!

If the politicians in Washington don’t get their “chit” straight… in a few days… the above could be the headline you read on the front cover of newspapers around the country. Whether this disaster takes place or not remains to be seen. For sure, every single person in the country will be affected by what happens in the next few days.

Fact is, regardless of what the bureaucrats decide, a second debt crisis is looming on the horizon. You see, the so-called “recovery” was nothing more than a ploy to buy time. Now time is running out.

It all started with the debt crisis of 2008-2009.

Individual companies fell like dominos. Remember? Pillars of the economy crumbled including: Bear Stearns… Lehman Brothers… Citigroup… Washington Mutual… General Motors and a slew of others.

Back then the crisis was somewhat manageable. Why? Because these were individual companies. Sure they had a tremendous affect on the economy… but… none of them had enough clout to destroy our entire economy.

Now things are different.

Much different.

Entire nations face bankruptcy… including… the United States of America.

So what? Is there anything we can do as individual business owners to defend our financial security. The answer is yes and no. Yes… we can safely capitalize on the crisis in an ethical manner to generate more profit. And no… we can’t be 100% sure the whole damn system isn’t going to go to hell in a hand basket. It’s happened before to great nations like Rome, Egypt, Greece, etc.

Here’s what I think business owners must do to protect themselves during the next debt crisis…

1. Inventory the 20% of your activities that bring in revenue. Delegate everything that does not generate sales and profits. Focus 100% of your efforts on those things that make you money. Generally, the two things in any business that make the cash register ring are: marketing… and… negotiating.

2. Team up with non-competetive businesses and start doing cross-promotion via endorsement marketing. Nothing will leverage your time and capital more than strategic alliances and joint ventures.

3. Sell any and all surplus equipment, inventory, merchandise etc. that you don’t have a need for now or over the next six months. Business owners tend to be contingency oriented. They think, “I should keep my old computer in case the new one bonks out.” Seems to make sense. But in an economic environment where cash really is king your best bet is to sell the old computer and anything else not being used in the operation of your business.

4. Look for opportunities to sell higher priced goods and services. I know that sounds a bit crazy. After all, if you sell salt and pepper shakers how can you possibly increase prices. Here’s an idea: I used to sell real estate as a sales rep. My cut of the commission came out to an average of $1,500 to $1,800 per sale. Had I looked for wholesale deals instead (as an investing matchmaker) I could of made from $3,000 to $10,000 per sale back then.

I would of essentially done the same work. The difference was from 200% to 600% more income per sale. It’s a matter of how you look at your business. There are probably numerous ways to increase revenue if you change your mindset and look for those not-so-obvious-but-available opportunities.

5. Downsize. Leverage comes from getting a whole lot from a lot less. Making a dollar buy two dollars worth of goods for instance. If you’re in a business that requires tons of fixed overhead… hundreds of employees… and… other such risky investments I feel for you. You’ve got a lot to lose.

On the other hand, if you have a business that is ”collapseable”… with… no overhead, no employees, etc. you can fold your tent and move on. I know that’s not possible for everyone. But something to think about.

Anyway, the second shoe is about to drop.

The global economy is under tremendous strain. We’re one hair trigger away from a massive economic implosion. The best thing to do is figure out ways to leverage what you have in your business. For more sales. At a faster rate. With higher profit margins and continous influx of cash.

Again, your best leverage points are marketing and negotiating. Good luck.

Regards,

John Anghelache

P.S.  Get my FREE Report That Reveals “5 Secrets That Can Flood
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