The John Anghelache Blog

Did you hear the news?

The newswires are abuzzing because it’s become apparent…

Freddie Mac Bet Against Homeowners Trapped In High-Rate Risky Mortgages!

Part of the reason for the 2008 Financial Crisis was that big banks sold bundles of shaky mortgages to unwitting investors. Then turned around and placed bets that those securities would tank.

Now it’s come to light that government-owned Freddie Mac invested in financial instruments that profit when homeowners are stuck in high-interest mortgages.

Yikes!

In other words, they purposely allowed bad loans (knowing full well these loans would end in default)… and then… made a killing on the short side.

You know what, advertising agencies are the same way.

They sell creative services that have no prayer of working. And they know full well these programs will fail. Because there is zero accountability!

When you go to an conventional ad agency, your ads will NOT be tracked. You will have no idea how many leads came in. How many resulted in sales. Or how much the ad brought back.

Yet the ad agencies will charge you a fortune and laugh all the way to the bank at your expense.
That’s why the legendary copywriter and marketer Gary Halbert used to say business owners need to learn how to write their own advertising.

I worked for the man and here’s what he said about my copywriting skills…

“John is only one of a handful of new copywriters on the scene I’d trust. In fact, I hired him recently to write a sales letter for one of my $6,250 products. He jam-packed the letter with killer salesmanship. I’m delighted with the results.”
– Gary C. Halbert, The Gary Halbert Letter

I know what it takes to create ads that produce mucho moolah. And you can gain the same advantage by getting my copywriting course.

Check it out…

http://www.thecopywritingcrashcourse.com

John Anghelache

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Free Report Reveals…  “How To Flood Any Business With Huge Profits”

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Unless you live in a cave, you probably mix with people.

If you’re in business then you know the importance of connecting with the people that make up the lifeblood of your business. Namely… customers, clients and patients.

Often to get more of your best customers, clients and patients requires connecting with others in your industry (or related industries) who can influence people to buy from your business. A lot’s been written on the topic of networking.

In this post, I’d like to give you a simple paint-by-the-numbers strategy for getting in (or at least getting noticed by) the VIP’s who could infuse your business with profits.

First, a quick story and disclaimer…

I am not a natural networker. I much prefer to work out of my home office, the library or a coffee shop than mingle at seminars or spend hours on the phone. What I discovered was that forcing myself to be a little more social has paid big dividends.

What put me over the top was something I read about Donald Trump. According to him, your level of success in business is tied to how many phone conversations you have in any given day.

He’s talking about business-related calls. With “players” in your industry and other circles of influence. Trump said that in a typical day he makes 50 or more calls to stay connected with those who have the potential to help his business. And vice versa.

That got my attention.

Of course, the first question (and the subject of this post) is…

How do you get in with the VIP’s to begin with?

Here’s how I’ve done it…

Basically, I stay on top of what’s going on in my industry.

What I’m about to share with you landed me a project with the late Gary C. Halbert. Many in marketing circles believe he was if not the best at least in the top three best direct response copywriters who ever lived. It was an honor and a dream come true to have actually worked for him.

The way it happened was like this: As a copywriter and marketer myself what I do is actively seek out others in the industry. I get on everyone’s email list and read their ezines. If I find a “gem” within one of these ezines, I contact the copywriter via email and tell them.

At times, I’ll even pick up the phone and give them a call per Donald Trump’s advice. My rolodex contains the names and contact info of dozens of other marketers and copywriters.

Also, I try to stay on top of the busiest forums in the niches I am a part of. Commenting in forums from time to time is a great way to get noticed.

There used to a copywriting forum run by Michel Fortin. I posted there quite often back then. Another copywriter who is excellent at networking ended up contacting me. We worked together on some of his projects. He found out I was a huge Gary Halbert fan.

What I didn’t know was that this copywriter had already made friends with Gary. One day he calls me up and has Gary Halbert on the other end of the line. It was amazing.

Apparently, he had told Gary that I had written out most of the newsletters he posted online.

This was true. Gary was impressed. By the end of that conversation, Gary Halbert hired me to write a promotion for one of his ultra-expensive seminar packages.

That’s all there is to it.

Let’s summarize:

1. Get on the email lists of all the movers and shakers in your industry. Keep up with their ezines and look for valuable info they send out.

2. Connect by emailing them with sincere praise when you come across something that you find valuable from them.

3. Find, join and comment on major forums and discussion groups in your industry. This does not have to take more than 15 minutes every few days.

4. Pick up the phone and call those with whom you’ve made an obvious connection via your emails and forum postings.

5. Find out who they know and have them introduce you to the bigger names. Then have something of value to give those VIP connections.

Repeat.

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Free Report Reveals… “How To Flood Any Business With Huge Profits”

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