The John Anghelache Blog

Here are a few shocking headlines from around the world.

Those of you with any marketing savvy whatsoever will probably figure out one or more ways of using them in your advertising to garner attention and interest. Take a look at these headlines…

Samuel L. Jackson Admits He Voted For Obama Because He’s Black

Moody’s To Downgrade Big U.S. Banks

Whitney Houston Dies

Senate’s Favorite Barber Shop Bailed Out

Gov’t Shuts Down Farm For Selling Fresh Milk

You can find many more such headlines around the web. The trick is to use them to create marketing for your products and services that bring in new customers. You can learn more about that by…

Going here…

The Copywriting Crash Course

Wanna piss a lot of people off?

You do? Great. Because the Obama Administration can show you lots of tricks. They have a real good handle on rattling cages. Best of all, they don’t leave anyone out. Are you a die-hard capitalist? They can piss you off. Are you a flaming liberal? Don’t feel left out. The administration will shower you with promises they will never keep.

Are you just a normal hard-working, God-fearing American? Then by golly they will find a way to piss you off too. In fact, they already have.

A requirement in the fabulously-popular Obamacare Health Plan states that health insurance plans, including those at Catholic hospitals, charities and universities, offer birth control to women.

Listen, you don’t gotta be a “geeniuhs” to figure out that ticking everyone off (in every direction) is a not-so-smart move.

When it comes to marketing, it’s suicide.

You can’t force offers down the throats of your customers. Especially offers most of them readily, voiciferously and even violently disagree with. There’s a lesson to be learned here. Namely… being sensitive to the markets needs and flexible in what you offer them.

I think President Obama is making a big mistake as far as his re-election is concerned. Maybe not. Who knows?

I do know that as a business owner you simply can’t steamroll over the needs and wants of your market just to please yourself. So be careful and take a learnin’ from this most recent example of complete disconnection between the Obama Administration and the needs and wants of the American people.

In the mean time, go here to get a…

Free Report on How To Generate Huge Business Profits…

Yama Tough, a “hacktivist” group, is threatening to release the source code for some of Symantec’s security products.

An email discussion between the rebel rousers and Symantec ended in a stalemate. Symantec was willing to pay the hackers $50K not to release the source codes for PCAnywhere and Norton Anti Virus.

Millions of people use Norton Anti Virus to protect their computers from hackers like Yama Tough. Makes you think when the providers of cyber security can’t protect themselves. In reality, they can’t. No one is immune to computer hacking.

According to government sources foreign countries may have infiltrated our power grids via the Internet. Cyber bugs may be lurking within the Internet infrastructure of other critical elements of our country’s systems. If true, we are literally at the mercy of cyber criminals and spies just itching to unleash hell.

How come they haven’t already?

Simple. We have the best programmers in the world… and… as such… placed our own WORSE cyber bugs on the less sophisticated systems of the same countries bugging us. Kind of like the old “Cold War” where Russia wouldn’t press the button to send us a little nuclear gift… because… we could intercept their weapons and send our own.

Here’s the point: No one is safe online.

For business owners this means…

– Make a copy of your customer lists. This is your most important business asset.

– Make a copy and back up of ALL your financials. Keep them offline if possible.

– Find other viable ways to promote your products and services… just in case… the Internet comes crashing down or your system is compromised.

Among other considerations, get yourself a marketing system up and running that consistently results in fresh leads. Converts those leads to customers. And converts those customers to multi-buyers and raving fans.

Free Report on How To Generate Huge Business Profits…

Okay… so there’s finally a viable use for social media.

But, in my humble opinion, it’s got little to do with helping out business owners get more customers and bottom line profits. Instead, as the past few days have shown, social media is wielded best as a weapon of … peer pressure.

As you probably know, a fiery controversy errupted when Susan G. Komen for the Cure planned on withholding funding earmarked for breast health screenings. Planned Parenthood (who benefits greatly from these funds) took its case to the Internet using Facebook and Twitter to voice its disappointment.

Followers of Planned Parenthood took to the keyboard and tippy-tapped their barrage of criticism regarding Komen’s unthinkable plans. The mainstream media picked up on the debate and made it into a household topic of discussion.

Which lead to more social media users drowning Komen in criticism and outright rage.

Under the gun, Komen conceded to funding breast health screenings as it had in the past.

So good.

Social media, used by enough people enmasse, can certainly bring about change. Notice however that in order to get such a controvery brewing in the first place a big company was at the epicenter of the debate. And a national topic affecting millions of women and their families.

Which brings me back to my point: Social media is useful but not so much for the small business owner (SBO).

What does work for SBO’s who need real customers, sales and profits?

One strategy for sure is using accountable direct response advertising.

This is the kind of advertising that offers consumers a reason (or many reasons) to respond to the advertising NOW! You can find out how to craft such ads that really do bring in paying customers by clicking below and reading my…

Free Report on How To Generate Huge Business Profits…

Imagine if you underestimated how much you need to spend in your business by, oh let’s say… 53%!

Don’t you think that would have a fairly bad impact on your ability to stay in business?

You bet it would!

Well, listen to this…

The Congressional Budget office seems to have underestimated the impending federal debt by a whopping 5.7 trillion.

A mere 53% potential error!

After analyzing the CBO numbers, the ranking Senate Budget Committee Republican stated that the real projection is a federal debt increase of $11.4 trillion by 2022.

This is not going to be pretty for biz owners.

You know, a few years ago, these kinds of projections would scare the living hell out of me.

But not anymore!

Why?

Because as a business owner myself I finally figured out that thriving in any economic environment comes down to one thing…

The ability to sell my products and services!

If you can’t sell what you have… then… it makes no difference what the greater economic picture is.

On the other hand, if you know how to sell then you can make the necessary adjustments to thrive regardless of whether the national debt goes up or down.

And regardless of any other factor out of your control.

One of my biggest “Aha!” moments came when I realized with the ability to sell (and write ads that sell) I could enter virtually any market and make a good living.

So if the market I’m currently in takes a nosedive I don’t have to go up in flames with it.

I can find a market that is doing well and get in with superior advertising, marketing and selling.

Don’t let the political landscape scare you.

Because with the right knowledge (and implementation) you too can make it in any market selling any product of your choice.

The first order of business is to hone your ability to sell via advertising.

Online… offline… and anywhere else it makes sense.

Grab a copy of The Copywriting Crash Course and discover how to write ads that bring home the bacon.

Take a look…

http://www.TheCopywritingCrashCourse.com

John Anghelache

Did you hear the news?

The newswires are abuzzing because it’s become apparent…

Freddie Mac Bet Against Homeowners Trapped In High-Rate Risky Mortgages!

Part of the reason for the 2008 Financial Crisis was that big banks sold bundles of shaky mortgages to unwitting investors. Then turned around and placed bets that those securities would tank.

Now it’s come to light that government-owned Freddie Mac invested in financial instruments that profit when homeowners are stuck in high-interest mortgages.

Yikes!

In other words, they purposely allowed bad loans (knowing full well these loans would end in default)… and then… made a killing on the short side.

You know what, advertising agencies are the same way.

They sell creative services that have no prayer of working. And they know full well these programs will fail. Because there is zero accountability!

When you go to an conventional ad agency, your ads will NOT be tracked. You will have no idea how many leads came in. How many resulted in sales. Or how much the ad brought back.

Yet the ad agencies will charge you a fortune and laugh all the way to the bank at your expense.
That’s why the legendary copywriter and marketer Gary Halbert used to say business owners need to learn how to write their own advertising.

I worked for the man and here’s what he said about my copywriting skills…

“John is only one of a handful of new copywriters on the scene I’d trust. In fact, I hired him recently to write a sales letter for one of my $6,250 products. He jam-packed the letter with killer salesmanship. I’m delighted with the results.”
– Gary C. Halbert, The Gary Halbert Letter

I know what it takes to create ads that produce mucho moolah. And you can gain the same advantage by getting my copywriting course.

Check it out…

http://www.thecopywritingcrashcourse.com

John Anghelache

According to the National Bureau of Economic Research, the current economic “recovery” has been the worst since the Great Depression. It has lasted longer with greater negative impact on Americans than any other recession in the past 80 years.

Some facts:

– Unemployment has hovered at, above or near 9% for over two years. (Note: The real unemployment rate is probably right around the 20% mark.)

– 25 million Americans are unemployed or underemployed

– Census Bureau reports indicate more Americans are at poverty level than at any time since the Census Bureau began tracking poverty statistics.

– Americans on food stamps are at an all time high.

– Real median family incomes have fallen to 1996 levels.

And it ain’t getting better. So what’s a business owner to do while facing a hostile political environment and one of the worst economies in decades? Well, here’s are a few ideas:

Learn to craft a better, more meaningful marketing message that resonates with your prospective customers. You can hone your sales and ad writing skills by picking up The Copywriting Crash Course.

Nurture your referral base… and if you don’t have one… start developing sources of referrals.

Create lower priced versions of your product or service to cast a wider net.

In tough times, you need stronger sales messages built around offers people can’t refuse. The better you get at crafting and marketing such offers the less likely you are to suffer the backlash from a hurting economy.

Odds are 2012 will not be a stellar year for the economy.

I won’t go into the doom and gloom partly created by an administration that refuses to help business owners. What I will do is outline a few proven ways to attract more customers, make more sales and increase profits.

Let’s get to it…

Marketing Strategy #1: Zero In On Better Prospects

Nothing will make a more dramatic impact on your bottom line than focusing ALL your marketing efforts on the best, most-likely-to-respond prospects in your market place. Wasteful advertising can no longer be tolerated in an economy where consumers are spending less.

Direct mail pros know the old but true formula: 60-30-10!

Which means: 60% of the success of your marketing is the LIST. The list is made up of prospects. Therefore, the higher quality list the more sales you’ll make at a lower cost. 30% of the success of your marketing is due to the offer. If you make offers consumers can’t resist then you’ll get more of them to contact your business. Finally 10% of marketing success comes down to the sales copy.

So your #1 most important task is to hone in on the very best prospects.

Here’s one way to figure out WHO you should be marketing to more aggressively…

Look at your past customer list and profile it closely. What zip codes are most of your customers coming from? What are their ages? What products are they buying? (You’ll find roughly 80% of your sales are coming from 20% of your customers and products. You need to know who and what that 20% is.) How much are they spending? Who are your multi-buyers? (Those customers who buy multiple times from you during the year.) Who are your hyper-responders? (Those customers who buy everything.)

Answers to those questions allow you to figure out WHO your best prospects are right now. Then you can focus your advertising to those people.

Marketing Strategy #2: Craft More Compelling Offers

For lead generation purposes, make a point to give away free informative reports online or offline. The topics of those reports depends on your market. Generally, what works well for consumer markets are reports focused on helping consumers avoid costly mistakes.

Example: Say you’re a car salesperson. What are consumers AFRAID of when it comes to buying a car in the current economy? That is the question to answer to create one or more simple to read reports  that people will respond to.

Keep in mind, almost no one will request such a report if they are not interested in buying a car.

An example of such an ad could be:

Free Report Reveals 10 Little-Known Ways To
Buy A Car With Bad Credit. For a free
24-hour message call 1-800-000-0000

What you do is record a brief one or two minute message in a voice mail box that talks about why this report is must-read. Then ask the caller to leave their name and address so you can snail mail it. You can also run an ad like this sending people to a website where they give you their info. You’re better off getting their snail mail so you can follow up by mail and by phone if their number is listed.

You can easily build a list of real prospects with this approach. Then, of course, send the report and follow up with these people. Some will buy quickly. Most will buy over time… so… continued follow up is crucial. A small number are tirekickers.

For sales messages, make your offer as compelling as possible by: giving them more of what they want… bundling products and services… offering a lower priced impulse item and then upselling to a higher priced item… and as a last resort… lowering prices if and only if you can make the cuts up by adding sales volume.

Marketing Strategy #3: Matching Your Marketing Message Better To The Market’s Needs

Sales copy is all about entering the conversation in a prospect’s mind. In other words, knowing what to say to get a response. So you have to be on top of the issues and concerns your market is thinking about concerning your products and services.

That’s why you have to keep your finger on the pulse of the market. Then transfer the emotions of the market to the marketing materials you’re using. Nonsense like: “We provide great service”… We’re The #1 (insert your business type) in the area”… “Honesty, Integrity And Service Is Our Trademark” does not make an impression.

Focus your sales copy (advertising) on the problems your prospects are facing and how your product/service can solve those problems in an easier, better, faster way than competitors.

Finally, be sure to apply the…

Marketing Success Formula

The formula says you can only grow a business one of three ways… or… in combination of those three ways.

1. Get more customers.

2. Boost the average size of sale per customer.

3. Increase the number of sales to existing customers.

That’s your ticket to marketing success in 2012.

Good luck.

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Free Report Reveals…  “How To Flood Any Business With Huge Profits”

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Unless you live in a cave, you probably mix with people.

If you’re in business then you know the importance of connecting with the people that make up the lifeblood of your business. Namely… customers, clients and patients.

Often to get more of your best customers, clients and patients requires connecting with others in your industry (or related industries) who can influence people to buy from your business. A lot’s been written on the topic of networking.

In this post, I’d like to give you a simple paint-by-the-numbers strategy for getting in (or at least getting noticed by) the VIP’s who could infuse your business with profits.

First, a quick story and disclaimer…

I am not a natural networker. I much prefer to work out of my home office, the library or a coffee shop than mingle at seminars or spend hours on the phone. What I discovered was that forcing myself to be a little more social has paid big dividends.

What put me over the top was something I read about Donald Trump. According to him, your level of success in business is tied to how many phone conversations you have in any given day.

He’s talking about business-related calls. With “players” in your industry and other circles of influence. Trump said that in a typical day he makes 50 or more calls to stay connected with those who have the potential to help his business. And vice versa.

That got my attention.

Of course, the first question (and the subject of this post) is…

How do you get in with the VIP’s to begin with?

Here’s how I’ve done it…

Basically, I stay on top of what’s going on in my industry.

What I’m about to share with you landed me a project with the late Gary C. Halbert. Many in marketing circles believe he was if not the best at least in the top three best direct response copywriters who ever lived. It was an honor and a dream come true to have actually worked for him.

The way it happened was like this: As a copywriter and marketer myself what I do is actively seek out others in the industry. I get on everyone’s email list and read their ezines. If I find a “gem” within one of these ezines, I contact the copywriter via email and tell them.

At times, I’ll even pick up the phone and give them a call per Donald Trump’s advice. My rolodex contains the names and contact info of dozens of other marketers and copywriters.

Also, I try to stay on top of the busiest forums in the niches I am a part of. Commenting in forums from time to time is a great way to get noticed.

There used to a copywriting forum run by Michel Fortin. I posted there quite often back then. Another copywriter who is excellent at networking ended up contacting me. We worked together on some of his projects. He found out I was a huge Gary Halbert fan.

What I didn’t know was that this copywriter had already made friends with Gary. One day he calls me up and has Gary Halbert on the other end of the line. It was amazing.

Apparently, he had told Gary that I had written out most of the newsletters he posted online.

This was true. Gary was impressed. By the end of that conversation, Gary Halbert hired me to write a promotion for one of his ultra-expensive seminar packages.

That’s all there is to it.

Let’s summarize:

1. Get on the email lists of all the movers and shakers in your industry. Keep up with their ezines and look for valuable info they send out.

2. Connect by emailing them with sincere praise when you come across something that you find valuable from them.

3. Find, join and comment on major forums and discussion groups in your industry. This does not have to take more than 15 minutes every few days.

4. Pick up the phone and call those with whom you’ve made an obvious connection via your emails and forum postings.

5. Find out who they know and have them introduce you to the bigger names. Then have something of value to give those VIP connections.

Repeat.

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Free Report Reveals… “How To Flood Any Business With Huge Profits”

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Free Report Reveals…
“How To Flood Any Business With Huge Profits”
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Businesses across the country have been hard hit by the recent plunge in stock values.

When the market falls, consumers get tight-fisted with their dollars. Odds are, as the economy continues to bounce around, more businesses will face harsh reality. Downsizing and closing down seem likely choices for fledgling enterprises. Especially those started by inexperienced, under-capitalized and marketing ignorant entrepreneurs.

The brutal economic picture won’t change for the better any time soon. The Fed’s money-printing mania… continued demise of the housing market… banking crisis… and higher-than-expected unemployment means one thing…

… consumers have less money (and less buying p0wer) to patronize their favorite shopping haunts as in days gone by.

Not all businesses are struggling.

A glimmer of hope shines in even the most distraught industries.

Take the housing market for example. While millions of homeowners, real estate agents and investors have bailed out… a few crafty entreprenuers… are making a killing.

The “Big Idea” behind their success is applicable to almost any business. Here’s how it works in a nutshell. In just about any industry a number of big players remain strong. They can withstand the turmoil in the economy. They have the staying power to weather financial storms… slow sales periods… and vicious industry-specific recessions.

These big boys are also smart enough to know when values plummet it’s time to scoop up all the good deals they can find.

Going back to real estate: Savvy ”small pataotes” investors see the opportunity in teaming up with well-financed investors who are looking for great deals. So the “small patatoes” guys and gals track down and tie up exceptional deals. In this market, you can’t throw a rock without hitting one of those deals.

Then… instead of like the old days when they would get ”hard money” loans… or use a credit card to finance a deals… or borrow from their Uncle… they simply flip the deal (legally) to the salty investors.

Everyone wins.

Now, for anyone who reads this post who is a “linear” thinker, let me expand the possibilities.

The above scenario does not apply just to real estate. Like I said, almost any business owner in any industry can take advantage of the carnage… and… capitalize on capitalism.

For instance, let’s say you’re in the steel supply industry. In your area there are bound to be bigger supply companies who are looking to pounce on great deals.

You put the ”feelers” out and find out a certain number of supply companies in your area are struggling. They’re out there. They won’t advertise their pain until the “Going Out Of Business” sale.

The real opportunity is before that happens.

So you contact supply companies in your area and ask them if they have any used, excess, redundant supplies they want to clear off their shelves. Get an inventory. Call up the big boys and see if they need or want any of those items at significant discounts. Some will. Some won’t.

But for sure, you’ll be able to tie up a number of products at huge discounts… and… turn around and re-sell those items (without having to put up any money) to the big boys in your industry.

Think about what this could mean: If You’re a cash-strapped business owner who is gutting it out… then… you could find these deals and have a second side business in the same industry… that… could be more profitable than your primary business.

Again, think about it…

In the meantime, if you are serious about boosting your cash flow then get this free report…

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Free Report Reveals…
“How To Flood Any Business With Huge Profits”
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