The John Anghelache Blog

Here are a few shocking headlines from around the world.

Those of you with any marketing savvy whatsoever will probably figure out one or more ways of using them in your advertising to garner attention and interest. Take a look at these headlines…

Samuel L. Jackson Admits He Voted For Obama Because He’s Black

Moody’s To Downgrade Big U.S. Banks

Whitney Houston Dies

Senate’s Favorite Barber Shop Bailed Out

Gov’t Shuts Down Farm For Selling Fresh Milk

You can find many more such headlines around the web. The trick is to use them to create marketing for your products and services that bring in new customers. You can learn more about that by…

Going here…

The Copywriting Crash Course

Imagine if you underestimated how much you need to spend in your business by, oh let’s say… 53%!

Don’t you think that would have a fairly bad impact on your ability to stay in business?

You bet it would!

Well, listen to this…

The Congressional Budget office seems to have underestimated the impending federal debt by a whopping 5.7 trillion.

A mere 53% potential error!

After analyzing the CBO numbers, the ranking Senate Budget Committee Republican stated that the real projection is a federal debt increase of $11.4 trillion by 2022.

This is not going to be pretty for biz owners.

You know, a few years ago, these kinds of projections would scare the living hell out of me.

But not anymore!

Why?

Because as a business owner myself I finally figured out that thriving in any economic environment comes down to one thing…

The ability to sell my products and services!

If you can’t sell what you have… then… it makes no difference what the greater economic picture is.

On the other hand, if you know how to sell then you can make the necessary adjustments to thrive regardless of whether the national debt goes up or down.

And regardless of any other factor out of your control.

One of my biggest “Aha!” moments came when I realized with the ability to sell (and write ads that sell) I could enter virtually any market and make a good living.

So if the market I’m currently in takes a nosedive I don’t have to go up in flames with it.

I can find a market that is doing well and get in with superior advertising, marketing and selling.

Don’t let the political landscape scare you.

Because with the right knowledge (and implementation) you too can make it in any market selling any product of your choice.

The first order of business is to hone your ability to sell via advertising.

Online… offline… and anywhere else it makes sense.

Grab a copy of The Copywriting Crash Course and discover how to write ads that bring home the bacon.

Take a look…

http://www.TheCopywritingCrashCourse.com

John Anghelache

According to the National Bureau of Economic Research, the current economic “recovery” has been the worst since the Great Depression. It has lasted longer with greater negative impact on Americans than any other recession in the past 80 years.

Some facts:

– Unemployment has hovered at, above or near 9% for over two years. (Note: The real unemployment rate is probably right around the 20% mark.)

– 25 million Americans are unemployed or underemployed

– Census Bureau reports indicate more Americans are at poverty level than at any time since the Census Bureau began tracking poverty statistics.

– Americans on food stamps are at an all time high.

– Real median family incomes have fallen to 1996 levels.

And it ain’t getting better. So what’s a business owner to do while facing a hostile political environment and one of the worst economies in decades? Well, here’s are a few ideas:

Learn to craft a better, more meaningful marketing message that resonates with your prospective customers. You can hone your sales and ad writing skills by picking up The Copywriting Crash Course.

Nurture your referral base… and if you don’t have one… start developing sources of referrals.

Create lower priced versions of your product or service to cast a wider net.

In tough times, you need stronger sales messages built around offers people can’t refuse. The better you get at crafting and marketing such offers the less likely you are to suffer the backlash from a hurting economy.

My 3-1/2 year old seems addicted to the cartoon Spongebob.

Often, he’ll drag me into the living room to watch the show with him. At first, I was quite disturbed by the antics of this hyper seas ponge. After awhile you get used to it. Some of the episodes are even fun. Others are quite instructive if you bother thinking about the implications.

In one episode, Spongebob and his witless sidekick, Patrick Star, decide to become entrepreneurs. In their quest for fame and fortune, they determine that selling chocolate bars door-to-door is the ticket to “Easy Street.”

(Side note: I used to sell door-to-door and it sucks. Even if you’re somewhat good at it the constant rejection tears away at your insides and leaves you feeling hollow. But I digress…)

The first door they knock on is opened by a guy who goes crazy when Spongebob mentions they are selling chocolates. So the two not-so-swift salesmen run off in a mad panic. Door after door is slammed in their face. Finally, Spongebob figures out they have to change tactics.

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As they are walking to their next “call”, they see a billboard for a snack of some kind. The message on the billboard boasts that this snack (I can’t remember what it is) tastes great. Both Spongebob and Patrick look at each other in dismay. And they both comment that this snack does not taste great at all.

It occurrs to them that maybe by stretching the truth they can make some headway.

At the next door, they tell the person their chocolate grows hair. (The guy is bald.) And they end up selling a bunch of bars. They continue “fibbing” and sell without fail.

Unbeknownst to them, their first prospect – the guy who scared them off – is actually a “chocoholic” and is tracking them down. He finally catches up to them and buys every last chocolate bar they have in inventory.

The moral is obvious: You can sell by lying… but… that won’t get you very far in the end. Or you can find a rabid market and simply tell them what you have. Chances are you’ll make many more sales… and… do it honestly.