For more than 20 years I have written the ads, scripts, and offers behind direct response campaigns that have contributed to more than $100 million in revenue growth. Paid social is where that experience applies most directly: Facebook ads, YouTube ads, video scripts, VSLs, and advertorials built to turn attention into leads and sales.

What I bring beyond copy is a strategist's starting point. I begin with the customer and offer, not the headline, so every ad ties back to a specific audience motivation, a clear angle, and a business goal. Clients have reported the results. One promotion I strategized and wrote returned 1,425% on the client's advertising investment. Client-generation campaigns for the Center For Enlightened Business produced a reported 605% ROI. A promotion I wrote sold out a $5,000-per-head seminar in 35 hours.

I have done this across financial publishing, SaaS, cryptocurrency, health, real estate, e-commerce, and coaching, including campaigns for Cointelegraph Markets Pro, Strikepoint Media, and Agora imprints such as Banyan Hill and InvestorPlace Media. Moving between that many markets has taught me to find the angle that fits each audience quickly instead of reusing one formula.

I also use Claude, Gemini, and other AI tools every day to speed up audience research, concept development, and creative iteration. That gets more ideas to testing faster, while the strategic judgment about what to say and why stays with me.

If you're looking for someone who can reliably and predictably create more winning ads...

Let's talk.